Advocate kicked off November with a bang by sponsoring the 5th annual Technology Business Management (TBM) Conference 2017 held in Las Vegas November 6-9. The event is one of the premier events in this space with over 1,300 participants attending including many of the early TBM adopters including Exxon Mobil, McDonald’s, Maritz and BMC Software…yes, Advocate clients!
The TBM Conference is the only global event dedicated to providing IT and Finance leaders with the discipline, standards, and strategies to manage the business of IT. This year’s Technology Business Management (TBM) Conference explored how IT and Finance leaders create a culture to fuel innovation across the enterprise and unleash the potential of thousands who are ready, willing and able to embrace IT to help build the products and experiences their customers crave. CIOs must carry the torch to innovate on behalf of their customers. TBM sets the stage for technology leaders to bring their expertise to drive organization-wide innovation.
The event proved to be a great opportunity for Advocate, our partners, and clients to network with each other and discuss the tools and techniques for “turning insights into action” and discovering the value large enterprises are enjoying after having successfully deployed Technology Business Management.
We were lucky to land an outstanding booth location with heavy traffic flow, allowing Advocate to really get its name out. We are already looking forward to attending the TBM Conference 2018 and helping IT organizations gain a clear, technology-driven growth strategy to deliver the value of their technology.